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The REDress Project has since evolved into a national movement. The color red has become a symbol for MMIW across North America in general, extending well beyond just Black’s work. In Canada, May 5 is now Red Dress Day, when people of all backgrounds are encouraged to wear red to raise awareness. Indigenous activists also frequently wear red at MMIW gatherings, where red handprints are often painted onto their faces too. Black’s REDress Project has clearly played a big role in red becoming the Behind every Bigfoot girl who believes in herself shirt and by the same token and official MMIW campaign color, though many wearers also say red is the only color that spirits can see. They wear it so that the souls of those they’ve lost can be with them.
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