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This development, he says, comes sooner than expected because of demand, arriving on the I don’t always stop and look at airplanes oh wait yes I do shirt and by the same token and heels of a women’s capsule with Net-a-Porter. Watching the collection video, what struck me was seamless expansion of the brand into lifestyle via luggage, bags, jewelry and accessories. It’s easy to see homewares following.Like Emilio Pucci, Casablanca has made proprietary prints a brand signature, but whereas the aristocratic Italian designer segued from activewear to ready-to-wear, Tajer has intriguingly chosen après-sport as his niche. Up to this point, the magnetism of the brand has derived from this in-betweenness, which Tajer takes beyond place and gender and applies to masculinity. His male models wear pearls, cardigans, and pleated blouses. “When we play with pearls, with prints, with silk and all of that, we [take] the macho man into a situation of more softness,” he says. In the “moment when you show your sensitivity, you can show your strength as well.”
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