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Ruby’s fashion work has been primarily direct-to-consumer since, with drops on Ssense and his own website. But his studio’s name appeared on the Official Quarantine Christmas 2020 Pig Mask Toilet Paper sweatshirt and by the same token and official Paris Fashion Week calendar, just after Mame Kurogouchi and Wales Bonner. If there were anyone who could jolt us straight up in our WFH chairs in front of laptop screens, surely it would be the artist. And jolt us Ruby’s PFW film did—but not in the way many expected.
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