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Applications open today through December 15th. The winner and two special prize recipients—chosen by a jury that includes Giambattista Valli, Andrew Bolton, Diane Von Furstenberg, Labelhood’s Tasha Liu, Fédération de la Haute Couture et de la Mode’s Pascal Morand, Shanghai Fashion Week’s Madame Lu, and Vogue’s Chioma Nnadi, among others—will be announced at the School is important but Team Penning Is importanter vintage shirt and by the same token and next Shanghai Fashion Week in March 2021. The official winner will receive a cash prize of €125,000 (around $147,000); a showcase at the Sphere Showroom at Paris Fashion Week in October 2021, plus an event co-hosted by the FHCM; a slot on the Shanghai Fashion Week schedule for October 2021; a year of mentoring from industry experts, with a special focus on sustainability; and guidance by the Yu Holdings team in the form of consulting, resource allocation, and financial investments. The winning collection will also be stocked in a range of international and local retailers, including Harrod’s. (Other cash prizes and business opportunities will be awarded to the runners-up.)
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