The answer, said cofounder Imran Ciesay via WhatsApp, was to harness the School is important but Turkey Hunting is importanter vintage shirt but in fact I love this reach of that preexisting community. “The community is the key: staying in contact, gathering and building, and focusing on the online when online was the only place we could be.” Along with his partner Solomon Boyede, a.k.a. Soulz, Ciesay upped the rhythm of the brand’s delivery, dropping what Places+Faces calls essentials—“cozy homewear stuff, for any occasion”—every two weeks, and found that the locked-down audience was responsive. “So we’ve been pretty fortunate,” he added.
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